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Design world superstar Stefan Sagmeister says the framework he works with is whether you can touch someone's heart with design: "Quite a while back, a friend of mine named Reini was coming to New York and was worried none of the sophisticated New York women were going to talk to him. So we ran a poster on the Lower East Side that had his photo on it and said, "Girls, please be nice to Reini." He got a girlfriend out of it."

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